


Hexagon also scored the joint highest (2.7/3.0) for maintenance analytics in our 2022 Green Quadrant on EAM. The incorporation of the Constraint Optimizer module in version 11.7 in early 2022 and Ecosys in the version 12.0 release in December 2022 effectively integrated asset investment planning capabilities within HxGN EAM. Hexagon’s EAM solution does not fit the traditional definition of EAM software in any case. Hexagon’s alteration of its HxGN EAM LinkedIn product page to ‘Digital Assets’ typifies this marketing evolution. Concurrent with the market transactions detailed above, vendors are transforming their messaging to present offerings as broader platforms with increased use cases within the asset lifecycle. These transactions coincide with Verdantix assessments on how the asset management software market is shifting toward integrated solutions covering more of the asset life cycle. Hexagon’s, Siemens’s and PTC’s acquisitions effectively enter them into new software markets, with the same or similar clientele.

Of these, only the IFS and Ultimo transaction should be classified as a horizontal acquisition that is, IFS was removing a competitor, albeit while bolstering its EAM capabilities.

PTC’s $1.5 billion acquisition of field service management (FSM) software provider ServiceMax, undertaken to extend PTC’s offerings beyond product lifecycle management (PLM), also speaks to the investment appetite in this space. The purchase kicked off a trend across the industrial asset management software market, with Siemens’s $1.6 billion purchase of Brightly Software and IFS’s purchase of Ultimo both following in mid-2022. Hexagon entered the enterprise asset management (EAM) software market in blockbuster fashion when it acquired Infor’s EAM division for $2.8 billion in mid-2021. Hexagon’s Digital Asset Rebrand Capitalizes On Digitization Of Plant Operations
